Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Concepts in Strategic Management and Business Policy emphasizes globalization, innovation, and sustainability, with new cases, vignettes, examples, and statistics in the 16th Edition.

Format: Paperback / softback
Length: 816 pages
Publication date: 29 June 2023
Publisher: Pearson Education Limited

Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation, and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward.

With new cases, vignettes, examples, and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

The book is organized into four parts, each covering a different aspect of strategic management. The first part provides an introduction to the field and discusses the key concepts and frameworks that are used in strategic management. The second part focuses on strategy formulation, including the process of identifying and evaluating opportunities and threats, developing strategies, and implementing them. The third part examines the implementation of strategies, including the management of resources, organizational structure, and culture. The fourth part discusses the evaluation and control of strategies, including the use of performance measures, feedback, and learning.

Throughout the book, real-world examples and case studies are used to illustrate the concepts and principles discussed. These examples help to bring the theory to life and make it easier for readers to apply the knowledge to their own situations.

In addition to the examples and case studies, the book also includes a comprehensive glossary of terms and a list of further readings for those who want to explore the topic in more depth.

Overall, Concepts in Strategic Management and Business Policy is a comprehensive and practical guide to strategic management that is suitable for students, professionals, and anyone interested in understanding how organizations can achieve competitive advantage and succeed in today's complex and rapidly changing business environment.

Weight: 870g
Dimension: 254 x 205 x 29 (mm)
ISBN-13: 9781292727424
Edition number: 16 ed